NFT'S

Puma Returns to New York Fashion Week With Streetwear, Collaborations and NFTs

A model walking for Puma Futrograde Spring 2023 runway show.

A model walking for Puma Futrograde Spring 2023 runway show.

For the first time since its collaborative collection with Rihanna’s now-defunct fashion house Fenty back in 2017, Puma made its comeback to the official New York Fashion Week schedule on Tuesday night.

Staged at Cipriani 25 Broadway on Wall Street — a space lined with monolithic columns and glistening painted ceilings — the German activewear label’s “Futrograde” showcase came just ahead of its 75th anniversary. As its (relatively new) creative director and designer, June Ambrose reintroduced Puma not only with its expected array of comfy athleisure, but, in a surprising twist, also added a number of elevated, high-fashion silhouettes into the mix. The goal? To bring Puma to the forefront of fashion again, says Ambrose. 




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Traciwininger
Author: Traciwininger

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