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NASDAQ Trade Talks featured Marshall Gerstein Partners Matthew
Carey and Cameron Pick in an interview on innovative patent and
trademark solutions for the metaverse and NFTs. Global Markets
Reporter Jill Malandrino asked our team to weigh in on the recent
increase in trademark applications for metaverse use cases. Matthew
explained the need for companies to consider how such use cases can
extend critical intellectual property protection for their brands.
He said, “The United States Patent and Trademark Office has
seen a significant spike in these trademark filings as more people
enter the metaverse and spend more time in the metaverse.”
Just as companies may seek to protect their brands in the
metaverse, Cameron added that companies may also seek to protect
their products with design patents. Additionally, as virtual
reality continues to evolve, he explained that the availability of
touch sensors to actually feel the weight and texture of objects in
the virtual world. “Therefore, companies may also wish to
protect their components and functionality for the metaverse,”
Matthew underscored the importance of companies taking such
steps in order to protect their intellectual property from
anonymous online sources seeking to make “a quick buck”
while the metaverse is in its infancy. Additionally, Cameron
offered insight into how companies can further monetize their
metaverse IP strategies through NFTs and other means.
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