Zuckerberg’s announcement of changing the name of the company to mate shows their emphasis on the newer cultural product expression of the “Metaverse”. It can also be seen from the comments in this video that people yearn for this technology. And many technology companies have also begun to deepen their exploration of the “Metaverse” in software and hardware. For example, the second generation of PS VR launched by Sony has released its latest model, and Apple has also completed key product testing for Virtual reality(VR) products.
As you can see from this picture from the China Financial News, various companies are sitting on something related to the “Metaverse”. Why is this technology highly sought after by major technology companies, and how should some relevant policies of culture change and adapt to people on the road to achieving this? This should be the question we need to think about.
From the plan of Zuckerberg, it is clear that its future is like a game, and the game and the Metaverse have been intertwined since its birth. From the beginning of the novel “Avalanche” by American science fiction writer Neil Stephenson to March 2020, IGN gave the VR game “Half-Life ALYX” a perfect score of 10. The Metaverse is entering people’s lives step by step, and its related film and television work “Ready Player One”, “The Matrix” and so on. The concept of the Metaverse has begun to attract many young people, which has led to this relatively novel way of future cultural expression being sought after by many companies, and of course, it contains some exaggeration.
The metaverse begins with games and will eventually develop into deeper worlds. Its core is a virtual space based on the real world, and the product form of the game is similar to the metaverse, which relies on game technology to build a virtual world. In such a virtual world, some policies are also needed to check and balance the stability and harmony of the entire virtual space.
To achieve such a situation, the core Augmented reality(AR) Virtual reality(VR) technology is not enough. Besides, cultural policies are needed to achieve the overall balance.
For example, Animal Crossing is a very popular game developed by Nintendo, which has been loved by players all over the world as soon as it was released. But gradually this game was banned in the Chinese market, and the high degree of User-generated Content(UGC) liberalization led many gamers to show their political intentions in the game, which had a very bad impact on people’s real life. The game itself is characterized by its high degree of UGC liberalization, which makes it more difficult to control, and this also results in a ban on playing in China.
So in general, to make the Metaverse better integrate into the lives of contemporary people and make life more diverse, what is needed is the relevant VR or AR technology of some high-tech giant companies, and on this basis, it is necessary to implement cultural policies. To constrain the metaverse, the world that has always appeared in games and movies is truly pulled into people’s lives.