LaLiga and StadioPlus, together with Vegas City Limited, have signed a strategic licensing agreement that will see them involved in a joint project in the Decentraland metaverse.
StadioPlus are a Spanish company that help the sports industry connect with the Web3 world by providing technology and guidance, while Vegas City Limited specialise in the creation of experiences based on metaverse and blockchain.
In an attempt to reach out and interact with new generations around the world, LaLiga has signed a licensing agreement with StadioPlus that will result in LaLiga’s Intellectual and Industrial Property Rights appearing in the Decentraland metaverse.
As a result, various LaLiga-themed land parcels will be available within the Vegas City district, which owns Decentraland’s largest sports, gaming and entertainment zones.
“StadioPlus is on a mission to be the bridge between the sports industry and the future,” said StadioPlus CEO and Co-Founder Jon Fatelevich.
“Therefore, we are delighted to have reached this agreement with LaLiga, with whom we have been working together for many months on the development and integration of the competition in Decentraland, and we are confident that we will provide a great experience for football fans and Web3 fans alike.”
The Decentraland metaverse is constantly evolving thanks to its blockchain ecosystem, with the world of sports and entertainment now part of it.
Its goal is to create a decentralised and open virtual world where users can experience things just as they do in the physical world.
“For LaLiga it is essential to continue innovating in ways to offer the best of the competition to our fans, both on and off the pitch,” said LaLiga Head of Franchises and Licensing, Stephen Ibbotson.
“This licensing agreement will allow us to reach a new and significant audience, like that of Decentraland.”