Today’s digital natives are tomorrow’s fashion consumers. As millennials and Gen Zers continue to grow their spending power, brands that speak to their digital-first mindset will see a return on investment. To do so, we are seeing more brands creating virtual avatars of their brand characters as well as integrating AR in their e-commerce websites. Metaverse is the perfect platform for brands to combine virtual avatars, AR experiences, and e-commerce websites into one cohesive strategy. Here are 3 ways your brand can use Metaverse to take your fashion game to the next level.
Build a Virtual Brand Avatar
Metaverse allows you to build a virtual 3D model of your brand avatar. Once created, you can use this avatar to create a virtual store or even a few digital characters that represent your brand. You can create multiple avatars on the same platform and link them to the same e-commerce store. This allows you to create unique brand experiences for each avatar. For example, you can create an avatar of your brand’s spokesperson in one avatar and a virtual version of your store in another. For example, H&M recently partnered with Metaverse to create a virtual model of their brand. The virtual model is a stand-alone model that will not be linked to any specific product. The model can be used on all marketing campaigns to bring the brand to life in a more engaging way. The model is also interactive allowing customers to customize the look and feel of the model. This can be especially useful for brands that have a global reach. Creating one avatar for the entire world can be difficult because the visuals may not resonate with every culture. With Metaverse, brands can create avatar campaigns that resonate with a specific market or culture.
Create a Cohesive AR Experience
AR is a hot trend in the fashion industry right now. Brands are creating AR experiences that bring their products to life and make it easy for digital natives to purchase clothing items. One way you can use Metaverse to create a cohesive AR experience is by integrating a visual discovery tool into the platform. This allows customers to browse through your product catalog by either selecting a category or simply taking a photo of an item. As part of this feature, brands have the option to create a visual search engine within the platform. This allows customers to search for specific styles or products by taking a photo of the item. This is perfect for shoppers who are browsing online but may not know the exact name of the product.
Integrate an e-Commerce Platform with Metaverse
Many brands are choosing to integrate their e-commerce platform with Metaverse to create one seamless experience. One way brands are doing this is by using their virtual avatar to link customers to their e-commerce website. This can be done by clicking on the avatar and selecting the e-commerce link. For example, H&M is doing this with their virtual avatar. Customers who want to purchase an item they saw in the avatar can click the “Shop Now” button on the avatar. Customers can then select the item they want to purchase. This is a great way for customers to seamlessly transition from viewing a virtual avatar to buying products. It also makes it easy for the brand manager to publish any new products and make any changes to the site.
As millennials and Gen Zers continue to grow their spending power, brands that speak to their digital-first mindset will see a return on investment. To do so, we are seeing more brands creating virtual avatars of their brand characters as well as integrating AR in their e-commerce websites. Metaverse is the perfect platform for brands to combine virtual avatars, AR experiences, and e-commerce websites into one cohesive strategy. Now that you know how to use Metaverse to create a virtual avatar, create a cohesive AR experience, and integrate an e-commerce platform, you can take your brand’s fashion game to the next level.