Will Blockchain Loyalty Programs Unlock Web3’s Mass Appeal? Q&A With Moonwalk’s Greg Consiglio 09/22/2022

Last week, Starbucks announced Starbucks Odyssey, a new blockchain loyalty
program that builds off the company’s current rewards program. It will allow customers to earn and purchase NFTs (what they’re calling “stamps”) to unlock exclusive experiences
and rewards among a community of coffee enthusiasts.

Unlike many other NFT-based stories, …

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Author: Traciwininger

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